Marketplace

Capture and convert your Mascus leads

Mascus is Europe's largest online marketplace for used heavy machinery and trucks, connecting dealers of construction, agricultural, forestry and transport equipment with buyers across 58 countries. With Aéllo Copilot handling Mascus lead management, every enquiry lands in one inbox, gets scored instantly and receives an AI reply within minutes, so your sales team calls warm prospects instead of chasing cold forms.

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Mascus is Europe's largest online marketplace for used heavy machinery and trucks, built for professional dealers, brokers, and exporters who need to reach buyers across dozens of countries. Founded in 2001, it connects sellers of construction equipment, agricultural machines, transport vehicles, forestry machinery, and material-handling gear with a buying audience that spans more than 50 countries and reads listings in over 40 languages. If your dealership lists stock on Mascus, every enquiry that comes back is a warm lead from a buyer who has already chosen your machine.

Who sells on Mascus

The platform covers a wide range of equipment categories and attracts professional sellers from across Europe and beyond.

Construction machinery: excavators, wheel loaders, telescopic handlers, cranes, aerial platforms, rollers, and dumpers
Agricultural equipment: tractors, combine harvesters, trailers, sprayers, and tillage machines
Transport vehicles: tractor units, semi-trailers, vans, buses, and containers
Forestry machines: harvesters, forwarders, and knuckleboom loaders
Material handling: forklift trucks, reach trucks, pallet trucks, and port equipment
Key seller countries: Germany, the Netherlands, France, Belgium, Poland, the UK, Scandinavia, and Spain, with buyers searching from across the EU, Eastern Europe, and further afield

Why it matters for your leads

A buyer comparing three excavators on Mascus will contact all three dealers, then buy from whoever replies first with the right information in the right language. Slow or generic replies lose deals before a conversation even starts.

Aéllo Copilot pulls every Mascus lead management enquiry into one shared team inbox alongside leads from your website, WhatsApp, and other marketplaces. The moment a message arrives, the buyer receives an automatic acknowledgement in their own language confirming their interest and next steps, so no enquiry sits unanswered while your team is on the road or at handover. A structured follow-up sequence then keeps the conversation moving until a salesperson is ready to close. Every Mascus lead is scored, routed to the right person, and tracked to final sale, so you can see exactly which listings and which channels produce real revenue.

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From Mascus listing to closed deal

1

You advertise on Mascus

Mascus is Europe's leading used machinery listing platform, drawing over 3.5 million buyer visits every month, so a dealer listing there puts their excavators, trucks, trailers and forklifts in front of a large, purchase-ready audience. With more than 6,000 dealers and traders active across 30-plus languages and 40 websites worldwide, the platform converts a local stock list into genuinely international exposure with no extra effort from the dealer.

2

Aéllo Copilot captures your Mascus leads

Aéllo Copilot captures every Mascus lead management inquiry the moment it arrives, whether by email or phone call, strips out duplicate contacts, and scores each buyer by intent and machine type. It then routes the ranked lead straight to the salesperson best placed to close it, so no excavator or forklift inquiry sits unanswered in a shared inbox.

Learn more

And every other marketplace you sell on

All marketplaces

Industries that sell on Mascus

Trucks & trailers Construction equipment Farm machinery Vans & LCV

Built for every role in the dealership

Sales teams Sales managers Dealership owners Marketing teams

Mascus FAQ

What is Mascus?

Mascus is a global online equipment listing service for farm machinery, forestry, material handling and grounds care equipment, construction, transportation vehicles and other heavy equipment. It holds a dominant position as Europe's leading used machinery listing platform, attracting over 3.5 million buyer visits every month.

Which vehicles and machines can dealers sell on Mascus?

Dealers can list equipment across agriculture, construction, transportation, material handling, forestry and related sectors, with specific product ranges including tractors, trailers, used trucks, diggers and excavators. Mascus offers listing subscriptions to equipment dealers, brokers, exporters and equipment manufacturers.

How does Aéllo Copilot help dealers manage Mascus leads?

Aéllo Copilot pulls every Mascus lead directly into a single inbox alongside leads from your other channels (website, phone, WhatsApp and other marketplaces), so no enquiry gets missed or handled in a separate tool. Each lead is automatically scored and routed to the right salesperson, and the platform tracks which channels and listings are generating real sales, so you can see the exact ROI of your Mascus subscription inside one report.

Does Aéllo Copilot send an automatic reply to Mascus enquiries?

Yes. The moment a buyer submits an enquiry on Mascus, Aéllo Copilot sends a personalised acknowledgement on your behalf, confirming receipt and sharing basic information about the listed machine. The reply goes out in seconds, regardless of the time of day, so buyers get an immediate response and the lead stays warm while your salesperson prepares a full follow-up.

Frequently asked questions

How fast can we be up and running?

Live in a few days. We connect your channels and import your existing leads; there is no long IT project.

Does it work with the marketplaces and tools I already use?

Yes. Aéllo Copilot connects to the main vehicle and machinery marketplaces, plus your website, CRM, DMS, stock feed and messaging.

Do I have to change my CRM or the way I work?

No. Copilot sits on top of the tools you already use and syncs both ways, so nobody has to re-enter anything.

Where is my data hosted?

In Europe, GDPR-ready. Your data stays yours, and your contacts stay in one shared base.

“Since using Copilot we lifted our conversion rate, cut response times and stopped losing leads. We finally see what converts and fund the channels that sell.”

EG

Eric GegonneSales Director, Mondial Distribution

Turn your Mascus leads into sales

Book a free demo and see Aéllo Copilot capture and convert your Mascus leads.

Book a free demo